When it comes to conducting keyword popularity research, Google Trends is often the go-to tool for many marketers and SEO specialists. However, despite its popularity and ease of use, Google Trends has its limitations and may not always provide users with the comprehensive insights they need. Fortunately, there are several Google Trends alternatives that offer a more in-depth analysis of trending topics and emerging trends. In this article, we’ll explore the top three Google Trends alternatives for 2025 that can help you stay ahead of the curve in your industry.
1. Exploding Topics:
Exploding Topics is a powerful tool that searches the web for emerging trends in a wide range of industries and disciplines. Unlike Google Trends, Exploding Topics does not require users to input specific search terms. Instead, users can simply choose a category and browse over 1 million topics to uncover hot trends and items before anyone else.
One of the key differences between Google Trends and Exploding Topics is that while Google Trends allows you to investigate hot topics that you are already aware of, Exploding Topics reveals new trends that you may not have even considered. For example, in May 2020, Exploding Topics identified “AI writing tool” as a trending topic, leading to a 50x surge in search interest in the SaaS category.
Exploding Topics is also capable of predicting future trends, making it an invaluable tool for marketers, investors, and e-commerce companies looking to capitalize on the next big thing. Whether you’re seeking guidance on market trends or predicting consumer demand, Exploding Topics can help you stay ahead of the curve.
2. Semrush:
Semrush is a comprehensive digital marketing tool that offers a wide range of features for social media marketers, content marketers, bloggers, and other digital professionals. From keyword research to content development and paid advertising, Semrush supports all aspects of content strategy and creation. The platform also includes a rank tracker, competitor analysis tools, and website content optimization features.
While Semrush is known for its ease of use and wide range of capabilities, teams without technical SEO expertise may struggle to fully utilize all of its features. Additionally, the cost of Semrush can be prohibitive for some teams, with prices ranging from $139.95 to $499.95 per month. However, Semrush does offer yearly discounts of up to 17% for those who opt for an annual subscription.
3. Treendly:
Treendly bills itself as “Google Trends on steroids,” offering a robust trend database and personalized trend reports to help customers uncover industry trends before they become mainstream. With Treendly, users can search and filter trends, view trend data across multiple platforms, anticipate trend growth, and save trends to a personal library. The platform also provides insights into popular Google, YouTube, and Amazon searches, helping e-commerce teams and digital marketers better understand consumer behavior and preferences.
Treendly offers two premium plans, Starter and Enterprise, with pricing starting at $49 per month for the Starter plan. However, the Starter plan has several limitations, including a restriction on tracking only 25 trends and a lack of custom report capabilities. For users looking for more in-depth trend analysis and greater customization options, the Enterprise plan may be a better fit.
In conclusion, while Google Trends is a valuable tool for conducting keyword popularity research, it may not always provide users with the comprehensive insights they need to stay ahead of the curve in their industry. By exploring alternative tools like Exploding Topics, Semrush, and Treendly, marketers and digital professionals can gain a deeper understanding of emerging trends and market opportunities, helping them make more informed decisions and stay ahead of the competition in 2025 and beyond.
